In my Advertising class, I created a campaign for Pep Boys focused on preparing for bad weather by promoting essential products like tires, windshield wipers, and motor oil. The campaign emphasized safety and reliability, using the tagline “Forecast calling for…” to remind people to be prepared for weather before it happens. I carefully selected images for the mockups to align with the weather being mentioned in the ad. This intentional choice helped reinforce the campaign’s message while creating an engaging and cohesive visual experience for the audience. I also chose to take pictures of a toy car in “bad weather” (pan on the stove, in the sink, in the freezer) to make the message fun and memorable. 

While not affiliated with PepBoys, this work demonstrates my photography skills and my ability to craft fun and memorable advertising campaigns.